Delivering on customer expectations for the full integration of mobile services into the vehicle experience, Honda is demonstrating its prototype Honda Dream Drive, the automotive industry’s first integrated driver and passenger infotainment, commerce, services and rewards dashboards within the vehicle environment.
First shown as a concept at CES 2017, Honda Dream Drive has evolved to offer drivers and passengers a broad range of convenient services and engaging entertainment options, while minimizing the potential for driver distraction.
The new prototype mobile-based dashboards provide services and experiences designed specifically for both drivers and passengers:
. Honda Dream Drive: Driver demonstrates the expansion of Honda’s in-vehicle payment technology concept, first introduced at CES 2017 with Visa. It enables drivers to pay for goods and services like fuel, movie tickets and parking, make restaurant reservations, food ordering for pickup or delivery, and even share the driver’s location with friends and family.
. Honda Dream Drive: Passenger offers passengers the ability to play mixed reality games, watch movies, listen to music, read original comics stories, use travel applications, explore new points of interest along the route, and control the radio and cabin features – all from the passenger’s mobile device.
Moreover, customers will have access to purchase Honda Dream Drive content, movie or event tickets, order ahead, and a variety of other convenience options provided by Honda’s collaborators.
“Since 2016, Honda has worked with Visa to build and enhance the in-vehicle payment experience to make payments more convenient and secure. Now, Honda is expanding its in-vehicle payment collaboration to include Mastercard and PayPal. Collectively, Honda is working with these partners to create the vehicle experience of the future.”, according to the press release.
In an effort to create new value for vehicle ownership and use, Honda Developer Studio is user testing a new points-based rewards program to benefit drivers and passengers for using Honda products and services. Drivers and passengers can earn rewards points for participating in a variety of activities including purchasing services, watching and listening to media, and playing games.
“By continuing our partnership with Honda, a leader in automotive innovation, we are furthering the development of in-car commerce solutions that focus on security, safety, and convenience for the driver. Combining Visa’s payment expertise and Honda’s expansive platform, we are one step closer to transforming the car in to a new epicenter for commerce.” – Olabisi Boyle, Vice President of IoT, Visa.