Visa is suspending its marketing campaign with Morgan Freeman following a CNN investigation that uncovered a pattern of alleged harassment and inappropriate behavior by the actor. The company has featured Freeman in its commercials and also used his voice in its ads, including the one who is promoting BT Pay wallet from Banca Transilvania. The youtube video was published by the Romanian bank on March 2018 and has almost 873.000 views.
Vancouver public transit system TransLink announced on Thursday that it would “pause” its current ad campaign, which features Freeman’s voice promoting its Visa credit card and mobile payments on the transit system.
Visa pulled the plug on Morgan Freeman Thursday, yanking his voice over pitches in light of sexual harassment allegations made against the actor.
Freeman is one of the most sought-after voices in advertising, but it took only a few hours for the credit-card titan Visa swipe him off its spots.
“We are aware of the allegations that have been made against Mr. Freeman,” according to a company statement. “At this point, Visa will be suspending our marketing in which the actor is featured.”
CNN report detailed sexual harassment allegations made by 11 women against the 80-year-old actor, including that he made suggestive and demeaning comments to them, and in one instance, repeatedly tried to lift the skirt of a young production assistant working on his 2015 flick “Going In Style.”
Morgan Freeman’s spokesman did not immediately respond to a request for comment about his work with Visa and Vancouver’s TransLink.
Freeman, 80, issued a statement after the allegations surfaced, saying he is “not someone who would intentionally offend or knowingly make anyone feel uneasy. I apologize to anyone who felt uncomfortable or disrespected — that was never my intent.”
Source: CNN Money